Armor Wars #1

Secret Wars #3 has established that only a limited number of characters survived from Marvel Earth (or Ultimate Earth). So these characters are all from an alternate universe (or created from nothing by Dr Doom). Marvel Tony Stark never had any childhood with his brother Arno. But then this TS has confused memories about his childhood as well. SW#3 claims that Battleworld was created from bits of other Earths 8 years ago, and now no-one remembers their previous existences. Tony and Pepper's memories here are probably an example of that, with Tony's dream of childhood are rare leftover. But this also suggests that this realm was changed considerably during the changeover. Peter Urich is presumably a cross between Peter Parker and Ben Urich. As such he probably works for DailyBugle.com (shown on the map on page 1), and discovered Fisk's secret as a reporter. The Guardsmen on Marvel Earth wore Stark-designed armour and were employed as prison guards and in other official capacities. The original singular Guardsman armour was worn by Kevin O'Brien from original Iron Man #43, and later by his brother Michael from #97. Rumiko is probably an analogue of Rumiko Fujikawa who was a mainstay of Iron Man vol 3. She was Tony Stark's girlfriend and the daughter of 1 of his main business rivals. There were 2 Arno Starks in main Marvel continuity. The original was the future-set Iron Man 2020, the son of Tony's cousin Morgan. More recently Tony discovered he had a brother Arno in the Secret Origin of Tony Stark arc. The guy in this series is obviously a counterpart of the 2nd Arno. But his armour has shoulder projections like Iron Man 2020, but in this case with a more menacing sharp-toothed ratchet design. The Lila that Kiri mentions is probably the equivalent of James Rhodes' niece introduced in the Iron Patriot series.